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Introduction

Neon, a leading blockchain platform, partnered with Absinthe to design and implement a comprehensive points program aimed at boosting user engagement and network activity.

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Challenge

Neon sought to:
  • Increase transaction volume and user activity across their ecosystem
  • Encourage long-term user retention through sustained engagement
  • Comply with complex regulatory requirements, including geoblocking

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Solution

Absinthe developed a tailored, flexible points program that:
  1. Rewarded Diverse Activities
    • Incentivized NFT holding, trade volume, lending/borrowing, and liquidity provision
    • Encouraged on-chain transactions to boost network activity
  2. Implemented Multi-Season Structure
    • Created interconnected seasons to maintain user interest over time
    • Each season built upon the previous, fostering continued participation
  3. Ensured Regulatory Compliance
    • Integrated custom geoblocking for the points portal
    • Aligned program structure with Neon’s terms and conditions
  4. Leveraged Advanced Analytics
    • Utilized data-driven insights to optimize reward structures
    • Continuously refined the program based on user behavior and network metrics

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Results

The implementation of Absinthe’s points program led to significant improvements across key metrics:

Neon's growth metrics after implementing Absinthe's points program

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Key Takeaways

Flexible Design Drives Engagement: A points program that rewards various activities can significantly boost ecosystem participation. Regulatory Compliance is Crucial: Successfully navigating complex regulatory landscapes while maintaining program effectiveness. Data-Driven Optimization: Continuous analysis and refinement based on performance metrics are essential for long-term success.